Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather.
With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors.
Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of showing us, not all of those ideas are right, in fact many of them are just not true.