How Consumers Navigate Multiple Content Screens

According to a study from Google, 90% of people move between multiple screens to accomplish tasks.

I recommend reading the full report, but here are the highlights straight from the executive summary:

We are a nation of multi-screeners. Most of consumers’ media time today is spent in front of a screen – computer, smartphone, tablet and TV
The device we choose to use is often driven by our context: where we are, what we want to accomplish and the amount of time needed
There are two main modes of multi-screening: Sequential screening where we move between devices. Simultaneous screening where we use multiple devices at the same time
TV no longer commands our full attention as it has become one of the most common devices that is used simultaneously with other screens
Portable screens allow us to move easily from one device to another to achieve a task. Search is the most common bridge between devices in this sequential usage
The majority of the times that we use devices simultaneously, our attention is split between distinct activities on each device
Smartphones are the backbone of our daily media interactions. They have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens
Multiple screens make us feel more efficient because we can act spontaneously and get a sense of accomplishment – this results in a feeling of “found time”