Mobile traffic isn’t something that Facebook alone should be concerned with. In fact, according to a number of reports, mobile now accounts for around 20% of all web traffic.
Traffic from mobile devices is growing at an astounding rate — by some estimates, mobile visits now account for fully 20 percent of Web traffic.
Every measure of mobile growth borders on exponential: Cisco estimates that global mobile data traffic will increase 18 times over between 2011 and 2016, the amount of mobile data consumed will go up 17-fold in the same time frame; mobile video will account for 70 percent of mobile traffic by 2016, 25 times more than in 2011.
Global mobile data traffic more than doubled in 2011, for the fourth year in a row.