Post2Post, Marty Neumeier author of Designful Company

The Post2Post Virtual Book Tour returns to the Fresh Peel Tuesday with Marty Neumeier, the brains behind The Brand Gap, Zag and now The Designful Company.

Marty Neumeier, Author of The Brand Gap, Zag and Designful CompanyMarty is the president of Neutron, a San Francisco firm that consults organizations on how to build brands from the inside out, through “culture-change programs that spur innovation, build charismatic brands, and unleash organizational creativity.” He has experience in wide variety of roles, from developing brand icons as an identity designer to brand consultant, putting him in the perfect position to lead the growing conversation about bridging the gap between business strategy and customer experience.

Tune in Tuesday for an interview with Marty, but for now I’ll leave you with a few pull out quotes:

  • We’ve been getting better and better at a management model that’s getting wronger and wronger.
  • There are really only two main components for business success: brands and their delivery.
  • The best design thinkers tend to be empathetic, intuitive, imaginative and idealistic.

Here is the full Post2Post schedule:

SiteDate
Brand Autopsy
John Moore
Mon, April 20
The Marketing Fresh Peel
Chris Wilson
Tue, April 21
Idea Sandbox
Paul Williams
Wed, April 22
Principled Innovation
Jeff De Cagna
Thur, April 23
InnoBlog
Renee Callahan
Fri, April 24