The Post2Post Virtual Book Tour returns to the Fresh Peel Tuesday with Marty Neumeier, the brains behind The Brand Gap, Zag and now The Designful Company.
Marty is the president of Neutron, a San Francisco firm that consults organizations on how to build brands from the inside out, through “culture-change programs that spur innovation, build charismatic brands, and unleash organizational creativity.” He has experience in wide variety of roles, from developing brand icons as an identity designer to brand consultant, putting him in the perfect position to lead the growing conversation about bridging the gap between business strategy and customer experience.
Tune in Tuesday for an interview with Marty, but for now I’ll leave you with a few pull out quotes:
- We’ve been getting better and better at a management model that’s getting wronger and wronger.
- There are really only two main components for business success: brands and their delivery.
- The best design thinkers tend to be empathetic, intuitive, imaginative and idealistic.
Here is the full Post2Post schedule:
| Site | Date |
|---|---|
| Brand Autopsy John Moore |
Mon, April 20 |
| The Marketing Fresh Peel Chris Wilson |
Tue, April 21 |
| Idea Sandbox Paul Williams |
Wed, April 22 |
| Principled Innovation Jeff De Cagna |
Thur, April 23 |
| InnoBlog Renee Callahan |
Fri, April 24 |
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