- The fight for attention isn’t just between Brands anymore. Now the voices of consumers are demanding attention as well.
- We all have a voice, but if everyone is talking, who is listening?
- Is it time for brands to do less talking and more listening? (Listening followed by action of course.)
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(Via: John Winsor)
Thank you Chris, for the video and the intriguing questions this morning. And yes, I would say that it is time for brands to do less talking and more listening and responding to what consumers want and need. Although the breaking down of traditional media and the rise of a disintermediated and diversified global market seems to make things more complicated, it is actually a change for companies to open up and listen to what consumer have to say to create meaningful relationships. At the same time, brands do have to stand for something instead of just following the latest. Our company created a video to inspire marketeers in this new era. Check it out and let me know what you think: http://www.unboundedition.com/content/view/8823/52/
The smart people is the one who makes right questions instead of having the right answer…
Probably for brands and to establish a honest dialogue… they should begin doiing questions to their tribes like:
– Who are you?
– How can I help you?
– Why do you choose to live our experience?
And this, instead of being screaming like crazies!… If they continue shouting, rather than listen to them, we will become deaf!