So you think you’re organization has it rough in this slowing market?
Try competing in a category that has been in a recession for decades. That’s how Method’s Senior Marketing Director of Europe, Tom Fishburne, described the playing field of the cleaning product category. Fishburne went on to say that,
Everything we’ve ever done [at Method] has been to create “value” in the middle of commodity soup…
Tom also posted this presentation, which tells the Method story and shows how the brand has created value in the midst of a category, that in a lot of ways, resembles a recession.
You might also enjoy a past Fresh Peel interview with Tom Fishburne.