Lucas Conleys 10 Most Overrated Brands

Lucas Conley, contributing writer for Fast Company Magazine, author of Obsessive Branding Disorder and blogger, has put together a list for the Boston Globe, of he what says are the 10 Most Overrated Brands.

Conley argues that,

companies are desperate to capture the interest of fickle consumers. More are increasingly relying on image makeovers to boost their businesses; often more than the harder work of actually improving their products.

With that said, his list includes many of marketers long time favorite brands. Conley says he

offers us 10 brands that have stayed in the fridge well past their expiration dates.

I’ve included Lucas’ full list below:

  1. Southwest Airlines
  2. The Gap
  3. The Los Angeles Lakers
  4. Oprah
  5. MTV
  6. Dunkin’ Donuts
  7. Victoria’s Secret
  8. Apple
  9. Trump
  10. The Everybrand


What do you think?

Have some of marketing’s “role model brands” lost their luster?