Innocent and their “little tasty drinks” have been on the Human Talk radar for quite sometime now thanks to Rohit Bhargava (also discussed in Personality Not Included) and David Taylor.
If you’re not familiar with the company, check them out. They are a shining example of how an organization can not only survive, but thrive, when they choose not to interact with their customers like their reading from Black’s Law Dictionary.
Image Via: Bad Banana Blog
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Very cool. It’s awesome when a company has a personality (especially when it truly is the personality within their organization and not just the personality of the ad agency). You should check out Vitamin Water labels for more personality and Human Talk.