In a previous post, How Far Can a Brand Stretch?, I listed some comical examples of brands that had stretched too far with unrelated line extensions. At the end of that post used Mr. Clean’s Windshield Wash and Wiper Blades as an example of a “very natural and logical” line extension.
Well now Procter & Gamble are taking the Mr. Clean extensions to a whole new a whole new level as they have opened up two Mr. Clean Performance Car Washes in Ohio, and they have plans to open up more car washes around the country.
Promo lays out more of the details.
Via: Brand Mix
It’s interesting that they stretch their brand from product-based to service-based. I can actually see how this new service might hurt the product if the car wash service experience is not at the same level of quality people have come to expect of the product.
Leia,
You’re exactly right. P&G is entering new territory here, and if there service isn’t up to snuff, the Mr. Clean brand could take a hit. It will be interesting to see how they handle competition in the service-based industry.
Now that I think about it a little more, the Mr. Clean image, one of clean perfection, may proof hard to live up to in the service industry.