Interesting concept from SpotOn. The idea is to create a virtual loyalty program for multiple businesses all through the same mobile application. In many ways they are trying to do what Foursquare hasn’t been able to do. Connect social location (check-ins) with a loyalty marketing program.

It also looks like SpotOn works a lot more like a traditional loyalty program – tying rewards to purchases and not just check-ins – which is a lot more valuable to marketers.