The Marketing Fresh Peel, Chris Wilsons Book Stack

Books have been a hot topic of late. Maybe Amazon’s release of the Kindle has gotten us thinking about exactly how important (or unimportant) aesthetics are in the ole’ book reading experience. Or maybe we’re all just scrambling for Christmas gifts and books make wonderful stocking stuffers.

Whatever it is, I’ve seen a lot of conversations floating around the web on Authors, Books, Writing, Reading, Buying, Bum Rushing…..and now Drew McLellan has added me in on a meme.

So here we go!

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Reading books is a passion of mine. I am very much addicted to the knowledge that they hold.

How many books do I own?

It’s surprising, but for being such an avid reader, I actually own less than 20 books. I’m a library man myself. (OKC has an awesome library system.)

Last book I read

Elements of Persuasion (Richard Maxwell and Robert Dickman)

Zag (Marty Neumeier)

QBQ! The Question Behind the Question (John G. Miller)

I finished all of these books up over Thanksgiving. (I yanked QBQ! from my father-in-law  and gave it a quick read. It has some great stories in it.)


Last book I bought

Join the Conversation
, which I purchased during Joseph Jaffe’s Amazon Bum Rush


What I’m currently reading

Join the Conversation
(Joseph Jaffe)


What I’ll read next

Rules for Renegades (Christine Comaford-Lynch) and Getting Things Done (David Allen)

Picked them both up today as a matter of fact.


What’s on my wish list

Ogilvy on Advertising (David Ogilvy), Good to Great (Jim Collins), Citizen Marketers (Ben McConnell), The Future of Management (Gary Hamel)


5 Meaningful Books (to Me)

   1. The World Is Flat (Thomas L. Friedman) – This book changed so many of my personal views.

   2. The Brand Gap (Marty Neumeier) – Finally someone has put my inner recognition of the “marketer vs. designer struggle” down on paper, and shows the power of these forces working together to boot.

   3. Purple Cow (Seth Godin) – My introduction to Seth Godin.

   4. The Guru Guide to Marketing (Joseph H. Boyett) – When I entered, what I will call, “the real world” of marketing.

   5. Bill Peet: An Autobiography (Bill Peet) – This book from my childhood still makes me smile. It’s possible that I read it more than 50 times. (Drew you would like this. In part of the book Peet describes his experiences meeting and working for Walt Disney.)

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Alright, lets send this baby where we are sure to get some different points of view:

  1. Kelly Beall
  2. Jen Montgomery
  3. A Representative from Marker
  4. Jarkko Laine
  5. Nicky & Oliver (Food books anyone?)