This UX Pioneers interview with Seth Godin almost flew under the radar. Luckily, Seth threw the link to the interview out in a short blurb on his blog.
We’ve read plenty of interviews with Seth already, so what else could there be to talk about?
Plenty, it seems, if you like stories about CB radio and discussing the order of the alphabet. Tamara Adlin, of UX Pioneers was able to get deeper into the head of Seth, than I think anyone has.
If you are a fan of Godin, I would suggest reading the whole interview, but here is one of my favorite quotes:
I’ve been able to make a career out of challenging people who think that utility is what consumers purchase; who think that facts are more important than stories. That’s what you were taught in school for 20 years. You were taught that you have to have your facts right; that you have to get 1,600 on the SAT.
Now that my kids are in school, I’m aghast at how much time is wasted teaching facts. It’s not an accident that most organizations hire the way they were hired. They hire the way they were trained in school, which is, “Show me you’ve done this job before for someone else, and I’ll hire you.”
That’s bogus.
Hi Chris! thanks so much for the nice post. these interviews have been tons of work but getting great stories from people like Seth…and nice comments from people like you…make it all worth it. If you or your readers can think of other folks you’d like to see interviewed on my site, perhaps from the Marketing world (as opposed to the user experience world), let me know!
Thanks for the comment Tamara!
I would love to see an interview with branding expert, Marty Neumeier. He is the author of Zag, and Brand the Gap.
His books are excellent, but I have heard very little about the man behind the writings.
That’s my recommendation.
Who would the rest of you Peelers like to see Tamara interview?
Chris, do you know how to get in touch with him?
Tamara,
I believe that he is the owner of Neutron LLC. His email at Neutron is martyn (a) neutronll.com.