Predicting the future of the mobile market is like going to PetSmart and trying to select a goldfish that won’t die in the 20 min it takes you to drive it home and put it in a fish bowl. There is no doubt that the mobile...
Read MoreI recently finished listening to an audiobook entitled Words That Work, by Dr. Frank Luntz. Being a marketer I found the subject matter more than interesting. It’s relevant. Communication is what marketing is all about....
Read MoreGuerrilla marketing is still something of a white ghost in the advertising industry. Sightings of effective guerrilla ads are talked about constantly, but you rarely see them for yourself. So, why is this? Well, I believe...
Read MoreLast Friday, celebrity Britney Spears decided that she would kill her pop icon status, which took over a decade to create. Her brain waves were obviously malfunctioning when she shaved her head outside of a closed salon in...
Read MoreAs everyone knows atmosphere plays a big role in the success of any restaurant. Atmosphere seals the fate of any dining experience. People don’t eat at expensive restaurants solely for the cuisine. They want an experience....
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