Author: Chris Wilson

Hiding Green

The past two weekends, for me, have been centered around the automotive world. Two weeks ago the International Auto Show was in town and some friends got a hold of some free tickets for my wife and I. Then this past weekend, the...

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Story of Powerful Emotion

Dan Heath, of Made to Stick, posted this video, that one of  Chip Heath’s students at Standford created. No matter what your stance on this issue is, you can’t help but appreciate the element of persuasion that...

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March Refresh OKC

For everyone in the Oklahoma City area, I will be speaking at the March 18th edition of Refresh. I will be presenting The Brand Box, which started as a simple post and has been developed into an full presentation on branding....

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The Coffee Experience

Adaptive Path, one my favorite sources on experience design, in response to a recent BusinessWeek article, shared their thoughts on why “Starbucks is not about the coffee.” While Adaptive Path makes some great...

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