Launched in 2003, WordPress has become known as the world’s most used content management system. With more than 74 million websites on the internet using WordPress to deliver fresh content every second, the CMS powers 26% of all websites. If you’re a startup company or you’re wanting to increase traffic to your page, here are 5 advantages of using WordPress for your business website.

Free to Use

If you’re a small business, you may not have an endless pot of cash to spend on your company. When it comes to designing a professional looking website, you don’t have to shell out tons of money. One of the main advantages of using WordPress for your company website is that it is free to use. Even if your page begins to gain traffic, you will be happy to know that they don’t charge extra for their services. There is lots of choice when it comes to their free templates, which can help your page stand out from the crowd.

SEO Friendly

SEO (search engine optimization) is everything in the business world. Whether you’re just starting out or are a long-established company, doing all you can to rank your page higher is important. When you consider that popular search engines such as Google and Bing tend to rank pages that use WordPress much higher over those that don’t, as a business owner, using WordPress is truly a no brainer.

Mobile Optimization

Many of us don’t have the time to sit at our laptops to sift through the internet. With more and more people using their smartphones to get what they need, it’s important that you have a website that customers can easily access while on the go. If you decide to go with WordPress, you can be assured that your page will be optimized for mobile, as most of their themes are automatically responsive. For themes that aren’t responsive, there is an option that WordPress provides which enables customers to view your page in ‘mobile view’.

Excellent Customer Support

If you have any problems with your WordPress page, you will be happy to know that the team provide 24/7 customer support. However, if you would like extra support, Operation Technology provide WordPress website maintenance, which includes plugin updates, website updates, and a routine cleanup of site content.

Social Media Friendly

Chances are that most of your customers will use social media platforms like Facebook. If you decide to choose WordPress to host your website, the company makes it easy for people on social media platforms to find and engage with your business using accounts.

Not only is WordPress free to use, but the CMS is SEO friendly too, helping to increase traffic to your website and rank your page higher in search engine results. What’s more, WordPress is optimized for mobile, meaning customers can access your page while on the go. If you’re looking for excellent customer support and an easy to use platform, these are just a few advantages that WordPress can bring to your business website.