This infographic from Edelman combines a number of different stats that show how branded entertainment content can increase brand recommendations.
- 89% are likely to take action if they enjoy a piece of entertainment
- 74% will take action if they do not enjoy the entertainment
- A majority of users want to be in full control of their recommendations – 59% said they are unlikely to use automatic notifications
- More people are likely to comment after they have finished watching or listening to a form of entertainment – 34% compared to before or during 16% for each