Back in November, when I listed some humorously terrible brand extensions, I wasn’t aware that there was a disorder that causes this type of behavior.
On a similar note, if you thought that Porsche’s moving into SUV’s was a bad idea. What about this?
I mean, Segways are known for their speed after all. And if anything could give Segway more relevance to consumers, a limited edition, more expensive Ferrari model will definitely do the trick. (Please tell me you sense my written sarcasm.)
Someone at Farrari probably has to use one of these at the shop and thought… “There is no way to look cool or fast on this, maybe a paint job would help”. 🙂 Bad move for them to attach their brand to something so slow.