Seth explains the importance of “tone” in your print materials. His comments are a perfect fit for the Human Talk series, so they will be added to the pile.
Here ‘s a small snippet:
If it’s in print, it matters even more. Things in print have a tone and a finality that add an impact that you need to care about.
So, after the lawyers are done, let the marketers make sure it sounds like you. Your signs, your contacts, your fine print… your words don’t just sit there, they shout.
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This post is part of the Human Talk series.
If you would like to contribute your good or bad Human Talk examples, Email me. I’ll accept photos, stories, videos, audio, etc. and give credit where credit is due.
My “corporate adage” — never send an email in anger. If you are angry an email will amplify it and cause way more damage than you would expect.
@Gavin – That’s great advice, which definitely applies here.
Every touch-point counts.