Laura Ries has come up with a list of the 5 Best Line Extensions of 2007.
This is a nice compliment to my list from last month, How Far Can a Brand Stretch?, which pointed out some of the all-time worst line extensions (along with one good one which didn’t make it to Laura’s list).
These are all really great extensions. Although I have to admit that the only one I’d heard of previously was Curves cereal. I’m not sure what that says about their placement and marketing when I consider myself a fairly adept consumer.