There are many important aspects of running your eCommerce business that need to be addressed and cared for in order to reach your maximum potential. From the surface, it may seem as if your primary concern should be developing quality content and managing your online inventory and payment gateway solutions. However, one of the most important areas of concern is to pay attention to your customer accounts. There are several key points to consider closely when it comes to effectively managing these accounts through your eCommerce website.
Verify the Accuracy of Your Customer Records
Your customer’s pertinent information can change at the drop of a hat. Think about how many times one customer can change physical addresses, email addresses, phone numbers and even credit card numbers within a relatively short period. If you are not taking the necessary steps to proactively keep your records updated, you can easily be losing a substantial number of your loyal customers throughout the years; investing in an ecommerce website builder can make the process smoother and help you manage your customers in a much simplified manner. One approach to take in order to encourage your registered customers to keep their records updated is to offer promotional specials and online coupons for doing so. You can also make test phone calls, send test emails and even allow customers to use their contact information to verify and authenticate their accounts when finalizing a purchase.
Identify Industry Shifts and Trends
Keep in mind that the information you will be able to receive from your customer accounts will provide you with the insight you need to understand the direction in which your respective market and overall industry is heading. By paying close attention to the patterns and trends that have either started to develop, or have come to an end, you can use this knowledge to adjust your marketing and sales strategies. The most effective customer account managers in any type of business are the ones who are skilled at studying these accounts in order to generate long-term benefits and results for the company
Use This Information to Stay Connected
Another point to consider is exactly how you are using the information that you have been able to save within your customer accounts. Keep in mind that your online customers trusted you with their pertinent information and contact details because you were able to provide them with something that they needed. Therefore, you should continuously strive to stay in touch with them in order to remain the one-stop shop that they visit for future needs and desires.
Make sure they know how to get in contact with you with their questions and concerns. Invite them to offer suggestions, requests, comments and other types of honest feedback on your products and services. Doing so will allow each of your customers to feel appreciated and valued as a loyal customer instead of just a sales figure that is added to your bottom line, according to Microsoft.
Don’t Get Rid of a Guest Checkout Option
If you notice that the number of registered customer accounts that you have within your website are relatively low, you might have the inclination of forcing all of your customers to sign up for an account before finalizing their orders. This might seem like a great idea from a professional standpoint, but can backfire on you more quickly than you might think. One study shows that 14 percent of your interested consumers will abandon their online shopping carts. Therefore, you can make more sales and win the trust of more customers by not forcing them to register for an account.
Focus on Efficiency When Working with These Accounts
It can become very easy to ruin a customer account simply by mistyping an address, misspelling a name, transposing a postal code or even deleting a record altogether. Therefore, you need to make sure that you are taking your time when working with customer accounts in order to ensure efficiency and precision in your management practices overall. Don’t hesitate to back-up your customer data periodically and take the necessary precautions to protect it from being compromised and hacked into by cyber criminals and computer hackers.
Even though it may take a considerable amount of time to follow these steps, you will experience long-term benefits that are worth the short-term sacrifice.