Behind the Avatars
Following my post on how finding the right segment of consumers goes much deeper than demographics and statistics, Brian Solis, compiled a list of revealing demographics for 11 of the major social networks.
The reason I’m mentioning this here is that Solis also had some important things to say about how reaching the right group of people takes more than a look at a data sheet.
“They are not demographics, they are not statistics, they are not avatars, nor are they waiting with baited breath for you to friend or market at them and their network friends. This data represents whole numbers and is not representative of the individuals that are looking for resources and guidance, and in turn, will help you participate as a community member.
So, how will you use this information to engage more effectively and genuinely?”
Great question. How will you use this information to engage more effectively and genuinely?
Have you looked for pockets of consumers in smaller niche networks? What are you doing to connect these smaller groups?