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Feeding the Media Snackers


Bite Sized Burger Snack

My generation is historically known for being addicted to bite-sized bits of information. The Internet hit schools right at the time we were enveloped in the core of our developmental learning. We quickly adapted and changed how we digested information, and schools in turn changed the way they taught. This was the beginning of the Media Snackers.

The story doesn’t end there. Now the term Media Snacker could be applied to just about anyone who lives in this mock 1 speed society.

Drew McLellan, from Drew’s Marketing Minute, tagged me on a discussion that Jeremiah Owyang started by asking, do you respect media snackers?

So here’s my analysis:

How I do My Part in Feeding the Snackers?

  • I try to keep my posts short.
  • I break my posts up into little lists and bites so that they are easier to skim so readers can indulge themselves where they were interested.
  • I started a blog series called Simple Idea. With only two Simple Ideas posted, I’ve had a great response so far.
  • I am a big Facebook user. This is going to give away my age, but I’ve been on Facebook since the first day it was opened it up to my University, back when all you could do was add friends and write on their wall. I use Facebook much the way that Twittheads use Twitter. I post items to Facebook as I run across them, often times leaving a very short description.

Where I could use some work

  • I need to work on posting more often. Like a person who eats little snacks all day, little media bites will satisfy Media Snackers for a little while but they quickly become hungry and search elsewhere for snacks if you can’t provide the stream of information they desire.

It would be a shame if the conversation stopped here, so I will tag Bill Gammell, Steve Woodruff and Dan Pink. I’m giving my coworker Kelly the tag, because her short blasts of design love keep the Media Snackers more than satisfied, myself included.

If I didn’t tag you, feel free to join in. I will talk to anyone.


  1. What a fantastic image… great look to the overall site btw, lickable stuff!

    Thanks for participating and continuing the discussion.

    You’re name goes on the growing list:

    MediaSnackers Founder

  2. Chris,

    I think one of the dangers of this media snacker idea is that it runs the risk of painting people with just one brush.

    I don’t care if you’re 14 or 44 or 84, odds are — you take in your information in a variety of ways, depending on a mix of factors.

    There’s no doubt this is a trend that perhaps is shifting from trend to mainstream reality, it’s so prevalent. So do we need to offer up selections built just for the media snacker? You bet.

    But we should also be putting some meat on the bone for when our readers want to gnaw on things in a bit more detail.

    Your posts are a good blend of quick hits and more detailed, thought evoking posts. I think it’s wise of us to offer the best of both worlds, don’t you?


  3. DK,

    This has been a fun exercise. I’ve enjoyed seeing all the different takes on satisfying the Media Snackers.

    (Glad you like the design of the site. NOTE: Please try to refrain from licking the screen. It’s ok if you do though. I find it hard to keep from it my self sometimes.)


    You are spot on as always. I believe one of the keys here is great content. There is a time for short bites and there is a time for more meat. A combination of both keeps things Fresh.

    Really even a 3 page post could be written in such a way that it seems short.


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