Dove Evolution, Part 2
As a piece of Dove’s worldwide Campaign for Real Beauty, Ogilvy has launched Onslaught, a follow up to their former award-winning Dove Evolution. This time the focus is put on the young girls growing up in a world where they are bombarded with images of what the beauty industry defines as beautiful.
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Place your bets now. Will Onslaught have as much viral appeal as Dove Evolution or even go for as many rounds at the comical spoof, Parodia?
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i don’t think this will have as much viral appeal, but i can’t honestly say why. in my mind it appeals to a totally different aspect of being a woman and really emphasizes the negative effects the media can have on such pure minds as a ten year old girls. it’s not focused on body types that you aren’t necessarily used to seeing bared on television and in print. in the previoius campaign i think the appeal was in the shock of seeing real women vs. models, while if this takes off i think it will be from the pure shock of the media bombardment in today’s society that you can’t put into perspective until such an onslaught on display.