What Social Media Users Think About Brands on Facebook

Chris Wilson

Chris Wilson

September 29, 2012

 

What Facebook users think about brands on Facebook:

  • 50% say that a brands Facebook page is more useful than their website
  • 82% say Facebook is a good place to interact with brands
  •  35% feel brands listen to them more on Facebook
  • 69% have liked a brand on Facebook because a friend did
  • Offers are a big driver of engagement with brands on Facebook

 

Brand Stats on Facebook

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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