September 29, 2012
Marketers say:
Read the full report here
Via: Webmarketing 123
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
Advertisement
Why brands must disrupt consumer autopilot by exposing hidden friction to inspire immediate action.
Why mistaking data accuracy for relevance wrecks retention. Unlock sustainable growth by delivering post-purchase utility.
Stop chasing promotional spikes and start building lifetime value by shifting your CRM strategy from campaign noise to ritual utility.