October 23, 2012
It seems FedEx being a little sneaky in their new online video campaign. They have created a series of hilarious TV commercial-like music videos for a fictitious company called Sassy Cutz. You don’t learn until the end of the video that these are actually spots for FedEx Office.
But it doesn’t end there. They have also created a Facebook application where you can create your own company jingle using one of the music styles below. Clever.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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