What Does Your Brand Stand For?

October 25, 2012

Does your brand fit into any of these personas?

Or is your brand somewhere in the boring middle? Or does it stand on it's own in a unique way not described here?

Why chasing storytelling without action dismantles trust, widening the gap between brand promise and customer experience.

How applying experience design principles to lifecycle marketing unlocks the hidden touchpoints that drive retention.

As AI herds marketing toward an undifferentiated middle, brands must reclaim creative courage to avoid becoming invisible, homogenized zombies.