January 6, 2011
Mobile is growing. Duh.
One of the biggest drivers when talking about mobile trends is that consumers have to change. Dumb phones are being phased out and aren't options anymore with most carriers.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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