Nielsen did a great job creating a comprehensive look at the general state of how we’re using media. Two things I thought were interesting:
- People are becoming familiar with all types of media, and are merging them all together. Though new behaviors are being adopted and time spent with each media is shifting, there is little evidence that people are abandoning one type of media completely for another.
- Timeshifting TV viewing doesn’t completely eliminate ads viewed
I recommend taking a look at the full State of the Media – U.S. Audiences and Devices report.
