Adidas created an in-store display that is much smarter than any human ever could be. It recognizes whether or not the user is male or female and displays a virtual gallery of every shoe available, indicates whether or not the shoe is in-stock, and provides information on the technology behind the shoes.
Better Data, Bolder Ideas: How AI Personas Are Changing the Creative Process
Why building creative briefs on demographic assumptions misreads real audiences, and how behavioral AI personas unlock bolder, validated paths to ROI.
