Interesting look at groups online. It’s important to remember the offline meetings and events when thinking of how to reach specific groups. It’s more than just offering a promotion to a specific group. How can you engage them?
The Person Behind the Pivot Table: Why Humanizing Your Data is the Ultimate Competitive Advantage
Stop confusing data with insights by rediscovering the human motivations that drive results and bridging the gap between raw numbers and customer empathy.



