February 16, 2011
Interesting look at groups online. It’s important to remember the offline meetings and events when thinking of how to reach specific groups. It’s more than just offering a promotion to a specific group. How can you engage them?
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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