February 16, 2011
We’ve reached a point where at least half of all generations, Millenials to GI, are utilizing the internet as way to research and find information. 50-59% of the GI generation look for health, product, and news information online.
How is your brand visible online?
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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