December 23, 2010
Although mobile phones are still overwhelming utilized more for communication and entertainment purposes, we are starting to see the doors open to other areas like shopping and completing business tasks. As phone technology continues to improve, and more consumers adopting smartphones, we will see consumer habits broaden and phones used in new ways.
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Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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