December 23, 2010
Language is one of the many challenges that global brands are facing online. Consumer expectations for are growing for brands to provide increasingly personalized experiences.
For global brands, this means engaging consumers across various markets and channels, and catering to different languages, dialects and cultures around the globe. Talk about a challenging undertaking.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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