More indication that people are moving towards lifestyles where they have more control of when and where they consume content. The introduction of DVR was just the first wave of change in how television is consumed. Online TV and mobile will take this shift to a whole new level as people will start to chunk their consumption habits into bites, watching their favorite shows while they commute or on breaks at work (or as this infographic shows, while they work).
50 Microcultures Anchoring Modern Brand Loyalty
Fifty microcultures are reshaping how people spend and connect, proving authenticity is now the entry fee for customer relevance.



