December 21, 2010
More indication that people are moving towards lifestyles where they have more control of when and where they consume content. The introduction of DVR was just the first wave of change in how television is consumed. Online TV and mobile will take this shift to a whole new level as people will start to chunk their consumption habits into bites, watching their favorite shows while they commute or on breaks at work (or as this infographic shows, while they work).
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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