February 9, 2013
This isn’t anything new. KPCB’s Mary Meeker has been hammering home the importance of planning for mobile for a number of years now, but I thought this was worthy sharing again. For the first time ever, mobile and tablet use is projected to surpass Desktop and Notebooks.
This visually exhibits why a mobile first strategy is not only a good idea, it is necessary to remain relevant to consumers as they are rapidly changing the way that they consume information.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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