With the launch of this application, MINI owners can now connect their iPhones to their cars to access Google Maps, search, read, tweet, and much more while on the go.

We will continue to see this type of integration from automakers as they continue to fight for ways to keep their vehicles from becoming commoditized utilities in the eyes of consumers. The strategy here, which we’ve also seen from a few other automakers, is to find ways to become useful in the lives of consumers beyond simply getting them from point A to point B.