This infographic from Edelman combines a number of different stats that show how branded entertainment content can increase brand recommendations.

Key Takeaways:

  • 89% are likely to take action if they enjoy a piece of entertainment
  • 74% will take action if they do not enjoy the entertainment
  • A majority of users want to be in full control of their recommendations – 59% said they are unlikely to use automatic notifications
  • More people are likely to comment after they have finished watching or listening to a form of entertainment – 34% compared to before or during 16% for each

Social Sharing Entertainment Infographic