A rundown of the top five industries that are adopting the mobile web. I'm surprised that retailers aren't listed in the top five, especially when you consider the the fact that 70% of smartphone owners use their device while shopping.
Better Data, Bolder Ideas: How AI Personas Are Changing the Creative Process
Why building creative briefs on demographic assumptions misreads real audiences, and how behavioral AI personas unlock bolder, validated paths to ROI.
