June 16, 2012
A rundown of the top five industries that are adopting the mobile web. I'm surprised that retailers aren't listed in the top five, especially when you consider the the fact that 70% of smartphone owners use their device while shopping.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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