May 28, 2012
Tesco has partnered with Aurasma to give more visibility to it's F&F clothing line with virtual window shopping experience in some of the smaller London stores that don't have enough floor space to carry the whole line.
Great concept. But it's still hard not to be skeptical of how well a virtual campaign like this can drive interest over a physical store experience.
Via: PSFK
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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