January 2, 2008
Resist the temptation to hold onto knowledge in an attempt to have the upper hand.
Only through sharing and teaching will you unleash the true power of knowledge.
Ideas don’t develop in a vacuum.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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