December 28, 2007
Laura Ries has come up with a list of the 5 Best Line Extensions of 2007.
This is a nice compliment to my list from last month, How Far Can a Brand Stretch?, which pointed out some of the all-time worst line extensions (along with one good one which didn’t make it to Laura’s list).
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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