Imitate shamelessly and often. It’s the fastest way to learn.
3 Core Digital Marketing Traps Holding Growth Back
Why chasing unproven marketing trends breaks the customer journey. Unlock scalable growth by defending foundational revenue drivers.
Simple Idea: Imitate
Chris Wilson
March 26, 2008
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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