Simple Idea: Imitate

March 26, 2008

Imitate shamelessly and often. It’s the fastest way to learn.

Injecting a Virus of Doubt

Why brands must disrupt consumer autopilot by exposing hidden friction to inspire immediate action.

Why mistaking data accuracy for relevance wrecks retention. Unlock sustainable growth by delivering post-purchase utility.

Stop chasing promotional spikes and start building lifetime value by shifting your CRM strategy from campaign noise to ritual utility.