March 24, 2008
New to The Fresh Peel? You can find out what all this bum rush hype is all about, and how you can join the rush here. I hope you will join us.
It's crunch time. Saturday the 29th is the big day. That means we have less than a week to generate as much buzz about the rush as we can leading into the main event on Saturday.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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