Focus in on strengths. Then focus on making strengths stronger.
Turning Customer Signals into Journey Velocity
Why high-volume outreach stalls customer journeys, and how decoding micro-signals unlocks pipeline velocity.
Simple Idea: Focus
Chris Wilson
February 20, 2008
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Behind the Roller Skates: Sonic’s Digital Journey
How Sonic transformed its customer experience by turning operational design into its ultimate brand-building funnel.
The Value Exchange Product: Treat CRM Moments Like Products, Not Messages
Why transactional CRM alienates customers, and how transforming messages into utility products unlocks genuine retention.