February 14, 2008
It's the moment we've all been waiting for!
The Fresh Peel is pleased to welcome Ramon Vullings and Godelieve Spaas, co-authors of Creativity Today, which is the featured book for the February 2008 edition of Post2Post Virtual Book Tour.
Ramon is a skilled facilitator of innovation, creativity expert, consultant at New Shoes Today.
Godelieve is an expert on developing a conscious mind in change, and is also a consultant at New Shoes Today.
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This Post2Post stop features two sections. Enjoy!
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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Why chasing safe metrics is zombifying advertising, and how brands must reclaim creative risk to cut through the noise.
Why building creative briefs on demographic assumptions misreads real audiences, and how behavioral AI personas unlock bolder, validated paths to ROI.
Howler Brothers is defying the commodity trap, proving how limited scarcity and authentic storytelling can protect a cult brand during mass-market expansion.