Post2Post Virtual Book Tour: Featuring Jack’s Notebook

Chris Wilson

Chris Wilson

July 16, 2008

Post2Post Tour Featuring Greg Fraley Author of Jacks Notebook

The bus has just pulled in!

The Fresh Peel is pleased to welcome Gregg Fraley, author of Jack's Notebook, which is the featured book for July's stop on the Post2Post Virtual Book Tour.

Gregg works as an innovation consultant to Fortune 500 companies and does keynote speeches and workshops on creative thinking, innovation, problem solving, and new product development. You can catch his podcast with Doug Stevenson where they team up as The Innovise Guys where they blend creativity and improvisation to create innovation.

Fraley is a board member of the Creative Foundation (CEF), and he teaches creative problem solving at CEF's annual Creative Problem Solving Institute (CPSI). He is also a professional member of the National Speakers Association (NSA).

Jack's Notebook is a a business novel that explores the process of CPS through the fictional tale of Jack Huber. As you will read later, Gregg defines CPS as, "a problem solving methodology and it can be used to help develop solutions for any complex challenge, problem, situation, or opportunity."

This Post2Post stop features two sections. Enjoy!

  1. Creative Problem Solving (CPS)
  2. CPS in Marketing & Branding

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Be sure to check out the February Fresh Peel Post2Post stop with Ramon Vullings of Creativity Today.

 

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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