The word traveling through the camp is that the people are overwhelmed.
We are overwhelmed. In order for a marketer to sufficiently scrap by in this day in age, the scope of the must know has significantly been expanded. The umbrella is larger and wider than ever.
We are overwhelmed because three years ago, the terms "Social Media" and "Social Networking" would have meant almost nothing to most marketers. Yet here we are diving into the MySpaces and Facebooks of the web, feeling them out, making our analyses and placing bets.
We are overwhelmed because terms like "transparency" that are now a part of our vocabulary (and no we're not talking about how clear, or not clear your Aquafina bottled tap water is). Transparency resembles something Confucious would have dreamt up had he been a marketer in this day an age. And you know you should pay attention because everyone is talking about it, yet you still get the feeling that no one fully knows where the boundary lines are.We are overwhelmed because the heavy dialogue with IT has become an everyday norm. Web analytics have changed the game and clients are demanding that we play and justify those dollars.
The question is, when will we be able to finally take a breath?
I'm afraid the answer is not anytime soon. It might be of a tiny amount of comfort to know that for each of the issues that I mentioned, I have linked to blog posts from the past few days by fellow marketers dealing with these issues just like you and me. We are not alone, so keep on peelin.
