Mick Jagger, CEO

Chris Wilson

Chris Wilson

July 26, 2007

Rolling Stones Lips LogoThe regular Peelers know that I, on occasion, like to make references to bands and artists in the music industry, using them to create analogies and examples to marketing and branding.

In similar fashion, Stephen J. Dubner over at Freakonomics calls the Rolling Stones front man, Mick Jagger, the Profit Maximizer and compares him to a "supremely smart" CEO, for his direction of the Stones for the last 30 or so years.

I've said it before. I think there is a lot that can be learned from bands and artists in the music industry, and their approaches to business. There is an amount of freedom in the industry that allows them to explore different methods and keep pushing the limits.

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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